Webinar: Using Sociology for Customer Insights and Experience

Upcoming Applied U Webinar

Using Sociology for Customer Insights & Experience

Ashley Lumpkin, MA
Manager, Market Insights and Strategy
Anthem Insurance

Using her Master’s degree in Applied Social Research and Sociology, Ashley Lumpkin uses research methods and customer experience design to implement solutions to business problems and facilitate change. Her specialties include: Survey Research, Market Research, Strategic Insights, Customer Experience, Talent Development, Professional Development and Training, Design Thinking.

Monday, May 20th 12:00-1:00 Eastern Standard Time

It is crucial at all stages of business to know your customer, and companies are scrambling to capture the “voice of the customer.” Effective businesses work tirelessly to understand their customers and to use this knowledge to position its products and services to be successful. At the same time, companies can be left at a loss in terms of all the ways that they can capture this information, as well as translate the data they have into strategic action.

This webinar will review some real life examples of how sociological theories and methods are used to achieve success in the business world. You don’t need to be a sociologist to benefit from sociological insights and imagination. All people interested in working in customer insights and experience can benefit from a sociological perspective. Furthermore, sociologists can learn how the skills and knowledge they possess can be applied to help businesses and customers alike. 

By attending this webinar, you will learn how to:

  • Use sociological theories and trends to identify market opportunities;
  • Use research to develop and test products for existing and future markets;
  • Use theory and research to identify target audiences for products and service.

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